Froot Loops is a sweetened, fruit-flavored breakfast cereal produced by WK Kellogg Co, formerly Kellogg's [1] and sold in many countries. Are you an afternoon snacker or coursework cruncher? - Contains 7 vitamins & minerals including B vitamins and iron. (thanks as usual, Marc!) sent us this photo from his recent Austrian vacation. A one-sheet PDF download with the most current data on the chosen character/brand mascot including Awareness and Appeal scored across a variety of demographics, a full list of attributes, and more. The 'Cookie Crook' was introduced in 1980 while Cookie Jarvis was still the Cereal's mascot. 1. This list includes older, discontinued cereals that you've probably never seen before, as well as older versions of modern cereals that you're already familiar with. You don't buy Krave to last a week. Read more about Life Cereal in the notes. 5g 5. Previous incarnations of Krave cereal included Chocolate Krave cereal (2012. Today, Krave cereal and it caused it several times over the past couple weeks before I realized it was the cereal causing such an extreme reaction. Holahan got the idea after he chopped up some marshmallow Circus Peanuts and stirred them into a. kellogg's bran raisin bars. Crispy multi-grain cereal outside, smooth chocolate inside. Cereal mascots are characters that are used to represent and promote a specific brand of cereal. Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. Posted Thursday, November 23, 2023. 2-ounce box. Smooth chocolate inside. 4. Chocolate 1. now that i have your attention, could you PLEASE like this post because if it reaches 5 likes my mom will let me go to a concert. In 2012, Kellogg's introduced "Krave Chocolate" and "Krave Double Chocolate" cereals. Kellogg’s just released two additional flavors that sound like instant winners to us, especially the one that sounds like a chocolate-covered strawberry. Their names are onomatopoeic. About E-Score Character Kids: Evaluate the equity and media/merchandising opportunities for 6,000+ characters and brand. From $19. While almost every cereal here has an American equivalent, seeing an international take on some of the. Vitamin B1 contributes to normal energy-yielding metabolism. S. The new Birthday Cake PEBBLES ™ cereal is available in three package sizes – 10 ounces, 19 ounces and 40 ounces. Courtesy of Kellogg's. Cowabunga, dude! 18. Contrary to popular belief, the cereal's iconic mascot, full name Horatio Q. 29 for a 16. SPOTTED: Kellogg’s Cinnamon Crunch and Strawberry Crunch Krave Cereal. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997. com) In the late 1950s, Post rolled out a cereal called Heart of Oats, a Cheerios knockoff. 3 (26) Satisfy your inner chocovore with Kellogg's Krave® Chocolate. Crafted for chocovores, Kellogg's Krave Chocolate breakfast cereal is a distinctly delicious combo of crunchy multigrain cereal shells and chocolate-flavored filling. 33. Cover and store leftover treats at room temperature for up to 3 days. 454K views 10 years ago. When budget is a consideration, Malt-O-Meal bagged cereal makes a great second-tier option for chocolate cereal fans to enjoy. Granola honeycomb. 200 sec Dimensions: 498x280 Created: 11/12/2022, 4:20:43 AMGood source of 7 vitamins and minerals; 14g of whole grain per 41g serving; No high fructose corn syrup; contains milk, soy and wheat ingredients. The Kellogg’s Krave Double Chocolate Brownie Batter Cereal is a rich offering. Hoppity Hooper. Good source of 7 vitamins and minerals; 14g of whole grain per 41g serving; No high fructose corn syrup; contains milk, soy and wheat ingredients. A variety pack of four mini boxes is $20. Previous incarnations of Krave cereal included Chocolate Krave cereal (2012), Double Chocolate Krave cereal (2012) and S'mores Krave cereal (2014). 1. One of the best cereals to ever exist. Food, for the most part, is silent. The cereal shell is like a soft, crumbly graham cracker, rich with sweet grain, notes of buttery oats and a hint of woodsy corn bran. Good source of seven vitamins and minerals; 14g of whole grain per 41g serving; Kosher Dairy; Contains milk, soy, and wheat ingredients. 6. Crunch, was an icon before the cereal was even invented (via Mr. Kellogg’s. (MORE WILL BE ADDED EVENTUALLY) Cereal Wiki. 5oz box of ready-to-eat Kellogg's Krave Double Chocolate Brownie Batter Cereal; Packaged for freshness and great taste. It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". See moreKrave is a whole grain chocolate cereal manufactured by the Kellogg Company. Marketing Stack Integrations and Multi-Touch Attribution. Double Chocolate Krave is good in milk or straight out of the box. 8 calories from fat. Nutritional Considerations: Each 3/4 cup serving of Krave cereal has 120 calories, 3. $18. It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste. Baron Von Redberry and Sir Grapefellow. The name “Kellanova” signals the company’s ambition for the future, building on the strong brand equity and legacy built over the previous 117 years as Kellogg Company. Pack some in a plastic bag for lunch boxes and busy, on-the-go moments. Contains: Wheat, Soy, Milk. Quaker Oats Company. Start every day deliciously by enjoying Kellogg's Krave Chocolate breakfast cereal with a creamy chocolatey filling. El insumo está dirigido a adolescentes de entre 15 y 18 años –un mercado de más de nueve millones de jóvenes– que estaba desatendido, informó Ana Aguilar, Gerente de Marca en Kellogg Company México. 00038000199264. June 21, 2018 ·. Explore. Cerious talk: Oatmeal Squares is what happens when your dad starts dating again and his new girlfriend starts infiltrating your cereal cabinet. The wiki about all the stuff used to sell Cereals to Kids. Although thousands of food mascots exist only a select few have become iconic. Not just for breakfast, Krave is a tasty addition to any meal or snack. Kellogg's family rewards. This latest entry in our reader-submitted Spooned & Spotted series is of the cereal aisle selection at a store in Vienna, Austria. In the USA, they are also the mascots of Cocoa Krispies. . 4. Krave® is a yummy way to start the day and fun to bite into around the clock. 8g. Originally, only Snap appeared on the cereal's packaging before being joined later by Crackle and Pop (Main article: Pop). A character from Krave cereal who eats chocolate. ] This product taste so delicious its like drinking chocolate milk with cereal but in a good flavor the chocolate milk. Cold Breakfast Cereal, Double Chocolate Brownie Batter. Like its fellow cryptids, Bigfoot, Nessie, and the chupacabra, Honeycomb’s slavering cereal mascot “The Craver” is an elusive beast. Unfortunately, the regular cereal shell is merely dyed orange, and there’s no unique pumpkin spice, candy corn, or even sweet potato flavor (okay, maybe that last one was a bit of a stretch). , March 24, 2021 /PRNewswire/ -- KRAVE, the original disruptor and leading better-for-you brand in the jerky category, today announced highly-decorated action. [failed verification] In Europe, the mascot was substituted in 2009. Krave Zero Sugar Sonoma Style BBQ Beef Cuts - Case of 8/2. Introducing Kellog's Krave, a whole new kind of chocolate cereal. I have been extremely ill at several points over the past couple weeks from eating Krave cereal. £3212 (£14. MIAMI, Dec. Its semi-hollow, chocolate-striped biscuits could be filled with any number of wacky tastes. Each was fruit flavored with a ridiculously fun mascot on the front, hence their names. Krave is a chocolate cereal made by the Kellogg Company. Smooth chocolate inside. PER SERVING (serving size is 1 ⅓ cup [39 g]): 150 calories, 1. {Imported from Canada} 5 3. General Mills is starting Halloween early with a new monstrous mascot, Carmella Creeper, but her realization represents a 35-year endeavor. Cocoa Dyno Bites are the company's sweet stab at recreating a chocolatey rice-based breakfast at a better price than the tonier name brands. Kellong's Krave cereals are among the worst offenders. Chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of. 6 out of 5 stars 215. From the appearance of his rosy cheeks to the moment he went from 2D to 3D, here’s a look back at the design evolution of Sunny, Raisin Bran’s mascot. A one-sheet PDF download with the most current data on the chosen character/brand mascot including Awareness and Appeal scored across a variety of demographics, a full list of attributes, and more. They cheer on. Cereal with 3/4 cup skim milk; Calories 170 230 Absence of an anthropomorphic animal mascot. 3% percent share of the cereal category. KRAVE is a producer, distributor and online retailer of beef jerky, pork rinds and meat snacks. Don’t forget to think about cereal mascot names instead of only the breakfast treats’ titles themselves: “Tony,” “Lucky,” “Snap,” “Crackle,” “Pop,” “Sam,” and “Cap’n” all have ties to beloved cereals. Crafted for chocovores, Kellogg’s Krave ® Chocolate cereal is a decadently delicious combo of crunchy multigrain cereal shells with a smooth and chocolately filling inside. Krave cereal is not good for weight loss as it is high in sugar. ( 1963) Previous owners. 0. A good source of seven vitamins and minerals, Krave Chocolate cereal is a yummy way to start the day. (MORE WILL BE ADDED EVENTUALLY) Cereal Wiki. Kellanova was launched in late 2023 and is a leading company in global snacking, international cereal and noodles. (thanks as usual, Marc!) sent us this photo from his recent Austrian vacation. In a large microwave-safe bowl, combine the peanut butter and 1 cup of chocolate chips. The Bottom Line: 8 Krave biscuits with failed New Year’s Resolutions out of 10. There’s a visual on the official website of an anthropomorphic piece of Krave cereal that, judging by the. Kirstie Renae. Good source of 8 vitamins and minerals; 14g of whole grain per. Market Competition The breakfast cereal market is highly competitive, with numerous brands and options available. Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. General Mills KIT KAT Chocolatey Cereal, Breakfast Cereal Made with Whole Grain, 11. A total of 711 items were found. The cereal itself really didn't catch on, but the jingle featuring the mascot Ice Cream Jones was extremely catchy. guru Krave™️ with a K is made from Kellogg's, made in 2010. current price $27. 7% of the reference intake. Text is available under the Creative. Their mascot like Cinnamon Toast Crunch basically eat. Good source of fiber & made with whole grain. Good source of seven vitamins and minerals; 14g whole grain per 41g serving; Contains milk, soy, and wheat ingredients. 429. The top entry on this list debuted, appropriately, as Sugar Smacks in 1953. Includes one, 10. 7, 2022 /PRNewswire/ -- KRAVE X MIAMI is the hottest and most anticipated upcoming launch in the. In the USA, they are also the mascots of Cocoa Krispies. Alpen. Not too fussed on this one, but tesco has a. Kellogg’s® Krave™ Chocolate Cereal — get crunching. 5 queen-sized mattress cereals out of 10. Costco Business Centre products can be returned to any of our more than 700 Costco warehouses worldwide. Kellogg's Krave Chocolate Cold Breakfast Cereal, 32 oz: Satisfy your inner chocolate lover with multigrain cereal shells and delicious chocolatey filling; A fun part of any balanced breakfast. Cereal, Chocolate 11. First up is a jack-o-lantern colored Krave cereal. After this slightly disturbing revelation, I began to notice cannibalistic hints everywhere- the pig mascot for Famous Dave’s, the Krave cereal. Often, Chocos is involved with. Nutrition Facts. More cereal names taken right from the. Grape Nuts. Yahoo reported that General Mills will launch a caramel apple cereal that features the brand new, green-skinned zombie DJ “Carmella Creeper” as the newest monster mascot. The cereal itself is similar to Chocapic. Privacy Notice US Privacy Accessibility Terms of UseThese kids cereals are full of GMOs, high amounts of sugar, and other ingredients such as food dyes. Ireland in general has a stable government. In the cereal world, it seems, this affliction can also run rampant in the animal kingdom. 34. Krave Milk Chocolate. The Chocolate version has a red bowl, the Double Chocolate version has a purple bowl, and the S'mores version has a blue bowl. Symptoms: Diarrhea, Nausea, Stomach Pain, Cramps Suspected source: Krave Cereal Onset: Less than 4 hours Duration: 4 to 12 hours Sick: Me. 10/Ounce) FREE delivery Aug 22 - 24 . These mascots are often used in advertising campaigns and can become iconic and beloved figures. With a box showing a number of Kellogg’s cereal characters — including Tony the Tiger, Snap, Crackle, and Pop, and the Frosted Mini-Wheats mascot waving a Pride flag — the rainbow-hued. Total Carbohydrates = 26g. us cereal. Crafted for chocovores, Kellogg’s Krave Brownie Batter breakfast cereal is a distinctly delicious combo of crispy chocolate shell outside and smooth and chocolatey inside. General Mills Multi Grain Cheerios. In this case Krave falls into the category of "Crunch Pillows". Description. Cap’n Crunch is an officer from the armed forces whose duty is to protect the cereal from the greedy pirates. 0 out of 5 stars 2. The errrrrrrghing might have something to do also with the lack of economy involved with buying so much packaging in relation to mascot-approved goodness, but hey – these ones. With an irresistible chocolate & hazelnut centre in every piece, Kellogg's Krave Milk Chocolate cereal really does hit the spot. 8k) Sale Price $5. 48. Thursday-Sunday, and will be stocked with delicious, Krave cereal varieties. Krave is the only cereal to be marketed at 16-25 year olds and has a 1. A list of mascots for different cereals. Now Krave. Contains: Wheat, Milk, Soy. KRAVE X MIAMI. Bought on Sunday, bowl on Monday, bowl on Tuesday, FUCKING HALF A BOWL LEFT ON WEDNESDAY. 4-ounce box of ready-to-eat Kellogg's Krave Chocolate breakfast cereal; Packaged for freshness and great taste. Kellogg’s discontinued its popular Smorz cereal in December 2013, only to replace it (sort of) under its Krave line up. The Bowl: Strawberry Crunch Krave. Just the same, milk-guzzling biscuit with that ol’ delicious milk chocolate filling. With the success of Sunny Jim, it would be no surprise that other cereal companies realized such whimsical characters would do a better job of singing. ago. Krave is a chocolate cereal made by the Kellogg Company. 30g of cereal sounds amount right for a recommendation serving. frootloops. Chocolate. 1760 Cal. Global snacking business to be named KellanovaNorth American cereal business to be named WK Kellogg CoKellogg's brand to remain on product packaging of. Krave Breakfast Cereal - 17. Real-Time Ad Measurement Across Linear and CTV. After a solid run of commercials in the 1990s and early. A source of B vitamins to help you release energy from the food you eat, Krave is also undeniably delicious at the same time. Whether it's the driving force to get out of bed in the morning, or an impulsive daytime snack, Krave is the perfect solution. Kellogg's Krave S'Mores cereal is comprised of “ a crispy. Kellogg's Krave Cereal Snacking - 4. It should be so much higher on this list. Cinnamon Toast Crunch is great, but I truly believe that Krave is that much better. com. PESTLE. Kellogg’s wanted to run a 3 month, UK-specific social media campaign for their breakfast cereal Krave during Summer 2013 and having previously conducted such activities via an agency, they wanted to bring this campaign in-house. After trying Kellogg's Krave I had to bleach my tongue to get the taste out of it. Nearby stores View store map. This ch…Krave™️ with a K is made from Kellogg's, made in 2010. Cereal Mascots Characters Shirt, Count Chocula Frankenberry Boo Berry Frute Brute Group Costume Shirt,Matching Family Halloween Group E1NJ11 (2. Cocoa Dyno Bites are the company's sweet stab at recreating a chocolatey rice-based breakfast at a better price than the tonier name brands. org. Add a Comment. A classic, family breakfast cereal perfect for both kids and adults; Enjoy a crispy shell outside and smooth and chocolatey inside. 401. Kellogg's Krave, Breakfast Cereal, Chocolate, Filling Made with Real Chocolate, Family Size, 17. O. Add. While they make a fine snack eaten dry, Krave does better after. Advertiser. Price changes, if any, will be reflected on your order confirmation. Mom's Best Crispy Cocoa Rice Cereal. 3 oz. Kellogg’s Krave Cereal is not guaranteed vegan, as it contains vitamin D3, natural flavor, milk, and whey. Kellogg's Krave – Crispy Cookie Dough Flavored Shell Outside, Smooth. Chef Wendell (defunct) Crazy Squares. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavor of fruit!Allow treats to set for at least 1 hour at room temperature, and up to 1 day. Kellogg's Krave Cereal Snacking - 4. Snap, Crackle and Pop are the mascots of Kellogg's cereal Rice Krispies. Sodium = 100mg. The marketing team is forced to re-shape their well designed concept into this god-forsaken crap. 1963; 60 years ago. The Breakdown: 70% cinnamon streusel, 10% biscuited filler, and 20% bog-standard milk chocolate, this one’s worth it for cinnamon fiends who don’t mind a challenging metamorphosis of mouthfeels. In the commercials, Sonny attempts to concentrate on a normal task and ends up coming across some reference to Cocoa Puffs themselves (usually described by the adjectives "munchy, crunchy, chocolatey") and bursts with enthusiasm, exclaiming. Description. 3 oz. Krave Beef Jerky - Sea Salt Original - Case of 8 - 2. Not just for breakfast, Krave is a tasty addition to any meal or snack. Courtesy General Mills. Breakfast cereals are often seen as a healthy choice when compared with croissants, pastries and breads. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". Honey Nut Cheerios first debuted in 1979 during a recession. That amount of sugar certainly isn’t the worst. However, Krave cereal is low in calories, with 170 per serving. They keep coming up with wacky new scenarios for these crazy little characters. It was the sponsor for The Adventures of Wild Bill Hickok radio and. Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Each serving delivers the perfect combination of crunchy, cookie dough-flavored cereal shells outside and delicious chocolate filling inside. Post Cereals. Vegetarian. Kellogg’s Krave is a family-favorite cereal, having been produced by the Kellogg Company in the United States since 2012. sugar smacks cereal nutrition; cereal mascots; kellogg's special k forest berries; trafer joes granola; white chocolate krave cereal; chia; aldi oat and honey bars; krave chocolate cereal nutrition facts; quaker instant oatmeal gluten free maple brown sugar; fortified oat flakes; mi/aa-4/93; organic jumbo oats tesco; all bran cereal bars. He often appears in its television commercials. The gnome characters were originally designed by illustrator Vernon Grant in the early 1930s. You buy it when you're hungover on a Sunday morning and you eat the entire box that day. A good source of seven vitamins and minerals, Krave is a great-tasting way to satisfy your passion for chocolate the whole day through. Krave Milk Chocolate. Made to help bring energy to your mornings, our cereal makes. 38%. Just add your favorite dairy or nut-milk or enjoy as a crispy treat straight from the box. According to cereal mascot expert Topher Ellis, the very first marbit was developed in 1963 by a General Mills Vice President named John Holahan. It looks interesting- something about a serial killer and. £6. This is a dynamic list and may never be able to satisfy particular standards. Fandom Apps Take your favorite fandoms with you and never miss a beat. Ingredients: Chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain. Honey Loops is a breakfast cereal made by Kellogg's and sold in the United Kingdom, Sweden, Spain, India, The Netherlands, Malta, Ireland, Italy, Germany, Russia, Belgium, France, and Poland. This breakfast cereal is described on the box as a "rich chocolatey graham cereal with marshmallows". 1 OZ. Kellogg's Krave Chocolate, 891g. Krave cereal contains 11 grams of sugar per serving, which makes it on the higher end of the sugar spectrum for cereals. 29 ($1. 10. In January 2023, plans to spin off its plant food business were shelved, and new plans were made to combine these operations with the global snacks-based company. Is there a geometrical name for the shape of Kellogg's Krave cereal? Vote. The amazingness that is Krave Cereal is practically indescribable. Real-Time Video Ad Creative Assessment. Using his friendly and familiar image, the goal of Cap'n Crunch was simple —. Krave. 4 ounce box of Kellogg's Krave Chocolate Cereal ; Irresistible breakfast cereal for chocolate lovers--captures real chocolate inside a crispy. Crazy Craving is a kind of euphoric marsupial or rat that craves Honeycomb like crazy. 00038000199264. The Bottom Line: 5. 00 $ 5. The Trix Rabbit. A good source of fiber and seven vitamins and minerals, Krave Chocolate Cereal is a yummy way to start the day. There’s a visual on the official website of an anthropomorphic piece of Krave cereal that, judging by the chocolate around its mouth and its “CHOCOLATE CHOCOLATE YUM YUM” sign, may have recently committed an unspeakable act of cannibalism while serving on a picket line of some sort. Best fruit & fibre: Aldi Harvest Morn Fruit & Fibre. 6 5 0 1239 1239 Crafted for chocovores, Kellogg's Krave Chocolate breakfast cereal is a distinctly delicious combo of crunchy multigrain cereal shells and filling made with real chocolate. with Kellogg's Krave Milk Chocolate breakfast cereal is made with added goodness and is a source of B vitamins and contains no artificial colours or flavours. 8 Pack/2. In the early 1990s, [citation needed] the word "Honey" was dropped from the name and the. 1,239 Reviews. "The cereal was introduced in 1950 as "Corn Pops". Smooth chocolate inside. 6106 N. Since Tony's debut in. sorry for being inactive, i’ve been very busy RELEASING SCRUMPTIOUS CEREALS TO ALL MY FANS. Crafted for chocovores, Kellogg's Krave Chocolate breakfast cereal is a distinctly delicious combo of crunchy multigrain cereal shells and filling made with real chocolate. By StrangeNotions. Kellogg’s Krave is a totally different breed of choco Find GIFs with the latest and newest hashtags! Search, discover and share your favorite Cereal GIFs. 18 Krave. 75 IN ; The case shows the BEST BY date in the format MMDDYBy erniea200. Originally, only Snap appeared on the cereal's packaging before being joined later by Crackle and Pop (Main article: Pop). Kellogg’s Krave está compuesto por almohaditas de cereal de avena integral, arroz y trigo, con relleno sabor chocolate. Krave Chocolate Hazelnut. Today we snack on the delicious Krave cereal from Kellogg's!Donate to our show on Patreon:PODCAST IS HERE:Profile, Revenue and Employees. News provided by. Krave® cereal is made with whole grains and is a source of fibre. **** See Quaker Oats website for more information. Let your chocolatey cravings go wild! Krave® cereal has a crispy shell filled with a devilishly smooth chocolatey centre. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster. . About E-Score Character: Evaluate the equity and media/merchandising opportunities for 6,000+ characters and brand. As a result, Krave cereal struggled to maintain its position amidst the increasing competition. In 1975, though, he. Crafted for chocovores, Kellogg's Krave Chocolate Cereal is a distinctly delicious combo of crunchy multigrain cereal shells filled with a center made with real chocolate. SNAP EBT eligible. Quite suddenly however, Cookie Jarvis disappeared in 1985 and only the Cookie Crook remained. kellogg's all bran cereal recipes. Small Business. In 1913, an astute ad man decided to promote the cereal by exploiting how it's made and this famous, yet mostly forgotten, slogan was invented. 7oz Box (1 Box) 4. The limited-edition cereal is the latest in a lineup of new PEBBLES ™ cereal-branded items introduced this year. 24 Mar, 2021, 09:32 ET. 10/Ounce) FREE delivery Aug 22 - 24 . 357 articles since July 24, 2009. Made with real chocolate, the pillow-shaped cereal is considered a crispy treat for young and old alike. 8. It was introduced in the United States in 2012. The price we paid: $3. Wicked crunch outside. the Motorola krave is much more advanced with its integrated clear flip topp and amazing screen that displays elaborate colors. 96 ($1. Size: 10. RICE KRISPIES - WIKIPEDIA. 20 / Ounce) Get Fast, Free Shipping with Amazon PrimeThe first Apple Jacks mascot in the 1960s was "Apple Jack", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. But they eat Chocolate instead of cannibalism, well minus the introduction of PITFALL Krave. In the cereal world, tiny marshmallows are referred to as "marbits" (think "marshmallows" + "bits"). More buying choices.